I am a Taurean so direct approaches tend to be favoured and this post is straight out the Taurean handbook.
Since releasing this double disc live DVD just before the convention I have to admit being surprised and disappointed at the sales which to date are 650!
I didn't expect tens of thousands but I have to look at the 24167 "likes" on this page and the 6696 views of a "test" post and wonder why this release hasn't provoked more interest amongst fans of whom over 30 000 p
eople attended the gigs on the Fishheads Club tour.
I am genuinely interested in your thoughts on this as it will determine future approaches or whether I continue to invest in and release live product.
The filming,editing, music recording and mixing, the artwork, session fees and overall production involved over 10 000 pounds of investment and delivered nearly 4 hours of material across two performances.
I appreciate it's not new material and the major demand is for the new studio album but nevertheless 650 sales in the first 2 months including the convention is disappointing.
Do you think it's too expensive? I'm very aware of the current economic stresses and appreciate that some people just don't have the cash to buy what they would like to. That in itself is totally understandable and I respect those constraints.
Is there a wariness of ordering through the mail order system?
We suffered badly from an internal fraud in 2004 when the then office manageress was not fulfilling orders (especially to North America) and banking cash in another account. Confidence in our mail order service was then at an all time low. Since Elspeth joined we have rectified our system and I think we provide a very good service these days and have regained a decent reputation.
Are you just not interested in the product?
With the Polish documentary film hopefully coming on line in the next couple of months and the Convention DVD scheduled for late April as well as the "Feast of Consequences" album it's important for me to get a handle on this.
I'd sincerely appreciate some feedback as I'm sure you will agree with me that the disparity in the sales to fan base doesn't make sense and I'd like to know why.
A big thanks to those of you who have supported the release and bought the DVD's and I look forward to the response from those of you who elected not to buy.
As I said better to go straight to the question rather than skirt the issues